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We understand that making purchases online involves a great deal of trust on your part; we take this trust very seriously. We make it our highest priority to ensure the security and confidentiality of the personally identifiable information ("PII") that you provide us when you use our website www.golfbutler.com ("the Site") or other services we provide on or through the Site (together with the Site, the "Service"). This Policy is part of and incorporated into the Golf Butler User Agreement (collectively, the "Agreement").
These Policy highlights are qualified by full reference to the terms and conditions described below. BY PROVIDING PII OR OTHER INFORMATION TO US OR BY USING OUR SERVICE, YOU AGREE TO THIS POLICY AND THE PRACTICES DESCRIBED IN THE POLICY. The Type of Information Golf Butler Collects We receive and store any information that you enter on our Site or give us in any way (such as through email correspondence, surveys, etc.). Information we collect varies depending upon how you use our Service. Our account registration process requires that you provide us with your first name, last name, user name and email address, and that you create and provide us with a password. We may also request other information, such as but not limited to, gender, birthday, marital status, telephone number, and postal address. You can choose not to provide information to us, but in general some information about you is required in order for you to enjoy the benefits of being a registered member. For example, only registered members are able to post reviews, participate in discussion forums, participate in our rewards program, access members-only newsletters and travel planning content, and enter surveys, contests or sweepstakes. In addition, some information is also required in order for you to ask us questions or initiate other transactions on our site. We automatically collect certain information about your computer when you visit our Site. For example, we will collect session data, including your IP address, Web browser software, and referring Web site. We may also collect information about your online activity, such as content viewed and pages visited. One of our goals in collecting this automatic information is to help us understand the interests of our users and customize the user’s experience. Cookies Like many websites, we use "cookies". Cookies are alphanumeric identifiers that we transfer to your computer's hard drive (if your Web browser permits) to enable our systems to recognize your browser. We use persistent, identifying cookies to remember your information and to link your activities to you. While you can take steps to warn off, block or disable cookies, if you do, the Service may not function and appear as we have designed it. Nonetheless, if you want to take these steps, you can do so by following the instructions associated with your browser. Our cookies do not collect PII that you provide to us during the registration process, but they do collect other information such as the following:
Pixel Tags In our email to you, we may use "pixel tags" to determine if your email software or service can display html-formatted email (this helps us optimize the size of our email messages and conserve bandwidth). Collection of Information by Third Parties Our Site may include third-party advertising, links to other websites, and other content from third party businesses. The content posted by these parties will be reasonably identifiable as coming from a third party. We do not provide any PII to these advertisers, third-party websites, or other businesses, although on occasion we may mutually share non-personally identifiable (e.g., demographic) information to facilitate delivery of relevant advertisements. These third-party websites, businesses, and advertisers, or advertising companies working on their behalf, sometimes use technology to deliver (or “serve”) the advertisements that appear on our Site directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize or optimize advertising content. We do not have access to or control over cookies or other technologies that they may use, and the information practices of these advertisers and third-party websites or businesses are not covered by this Policy but are covered by their respective privacy policies. Promotions, Sweepstakes, and Contests From time to time, we may host a promotion, sweep stake, or contest on the Service. You may be asked to provide personal information or permit the transfer to a third party of your personal information in connection with such promotion, sweep stake or contest. It will be disclosed, at the point of collection or transfer, who is collecting or transferring the information and whose privacy statement applies. It will be your choice whether or not you wish to permit such transfer or collection of personal information to a third party. 3. Use and Retention of Information Use of PII We use your PII for purposes such as responding to your requests, monitoring and providing the Service, maintaining your Golf Butler account, providing you with advertising and non-advertising content that we believe would be of interest to you, enforcing our rights and the rights of third parties, and investigating and ensuring compliance with the User Agreement. We also may use your PII to contact you regarding your account, such as to inform you that you have received an email from another Golf Butler member, or to forward user comments to you about the content that you have posted. We may also email Golf Butler newsletters, and similar communications about the Service. Opting-Out Subject to the exceptions noted below, at any time, you may modify the type of communication you wish to receive by changing your preferences as part of your account on the Site. In addition, in our marketing or promotional e-mails to you, we will include instructions on how to unsubscribe and/or inform us of your preferences if you do not want to receive any marketing or promotional e-mails from us. We reserve the right to send you customary business communications such as acceptance/rejection notices regarding content submissions, general system and administrative messages regarding the Service, address confirmations, and transactional information about your account, and we may not offer you the opportunity to opt-out of receiving such communications so long as you are registered with the Site. Use of Other Information We use non-PII about our users for purposes such as measuring the number of visitors to sections of our Site, making the Service more useful to visitors and delivering targeted advertising and non-advertising content. We use IP addresses to analyze trends, administer the Site, track a user's movement, and gather broad demographic information for aggregate, non-personally identifiable use. Retention of Information We retain information for as long as required, allowed or we believe it useful, but do not undertake retention obligations. We may dispose of information in our discretion without notice, subject to applicable law that specifically requires the handling or retention of information. You must keep your own, separate back-up records. 4. Sharing of Information Golf Butler shares information with third parties, but only as described in this Section. Advertisers and Others We share non-personally identifiable information with advertisers, service providers, and other persons with whom we conduct business. Similarly, these advertisers, service providers, and other persons may share with us non-PII about you that they have independently gathered or acquired. Third Party Vendors We may authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. These third party vendors provide services or functions on our behalf such as business analytic, customer service, marketing, distribution of surveys and sweepstakes programs and fraud prevention. These third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose. Business Transfer As we develop our business, we might sell or buy businesses or their assets, or engage in acquisitions, mergers, restructurings, changes of control, or similar transactions. In such transactions, customer information generally is one of the transferred business assets, and your PII may be subject to such a transfer. Also, in the unlikely event of a bankruptcy, customer information may be transferred to a bankruptcy trustee or debtor in possession and then to a subsequent purchaser. Business Partners Business partners are entities with whom we may offer products or services in conjunction. You can tell when a third party is involved in a product or service you have requested because their name will appear either with ours or separately. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners. Conversely, we may obtain information about you from our corporate affiliates or from your visits to other websites that we or our corporate affiliates control. Affiliated Web Sites If you were referred to our Site from another Web site, we may share your registration information, such as your name, email address, mailing address, telephone number and preferences, about you with that referring Web site. We have not placed limitations on the referring Web sites’ use of personal information and we encourage you to review the privacy policies of any Web site that referred you to our Site. Compliance and Safety We may also release user information when we believe release is appropriate to:
5. Access to Your Information We take reasonable steps to ensure that your information is relevant to its intended use, accurate, and complete. You can access and update your contact information by visiting the “My Profile Settings” page on the Site. You can close your Golf Butler account by contacting us at the email address listed below. We will send you an email to confirm your request. Please note that after you close your account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account in our archives, including for analytical purposes as well as for record keeping integrity. 6. Privacy of Minors Golf Butler is a general audience site and does not offer services directed to children. We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register. If you are under 13, do not attempt to register to our Site or send any information about yourself to us. Should an individual whom we know to be a child under age 13 send personal information to us, we will delete or destroy such information as soon as reasonably possible. We recommend that prospective users between the ages of 13 and 17 ask their parents or other legal guardians for permission before sending any information about themselves to anyone over the Internet. 7. Links The Service contains links to other sites. We are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of every web site that collects your personally identifiable information. This Policy applies only to information collected by the Service. 8. Information Security Your Obligations You must protect against unauthorized access to your password and to your computer. Please sign off when finished using a shared computer. Your emails to us are not necessarily secure against interception so do not include sensitive information in them. We generally will not ask for passwords in an email and you should assume that if you get such a request, it might be fraudulent. You must do what you reasonably can to ensure the security of your personal information. Our Security Measures We want you to feel confident about using our Site, and we are committed to protecting the information we collected. We have taken reasonable precautions to protect the security of our users' information and have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they may only do so for permitted business functions. However, neither people nor security systems are foolproof, including encryption systems. In addition, people can commit intentional crimes, make mistakes or fail to follow policies. Therefore, while we use reasonable efforts to protect your PII, we cannot guarantee its absolute security. If applicable law imposes any non-dis-claimable duty to protect your PII, you agree that intentional misconduct will be the standards used to measure our compliance with that duty. 9. Visiting Our Website From Outside Canada If you are visiting our Web site from outside Canada, please be aware that your information may be transferred to, stored, and processed in Canada where our servers are located and our central database is operated. The data protection and other laws of Canada might not be as comprehensive as those in your country, but please be assured that Golf Butler does take steps pursuant to laws in Canada to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facility and those third parties with whom we share it as described in this Policy. 10. Changes to this Policy We reserve the right to change and update our Privacy Policy in the future. If we make non-material changes, these changes will take effect immediately and will be indicated at the top of this page the revised Policy's new effective date. We will notify our members about material changes to this Privacy Policy by either sending a notice to the email address you provided to us or by placing a prominent notice on our Web site. It is important that you keep your email contact information correct and updated with Golf Butler. 11. Contact Us If you have questions about this Privacy Policy, please contact us at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Butler Media
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